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There has been a big increase in tourism marketing by individual countries to attract more visitors. One successful way of tourism marketing by individual country Tourist Boards is to set up a country specific web site to market their country to international visitors. You can usually tell that these country specific web sites are set up by the individual country tourist board by the way they are presented and the accreditations they have. To get your business listed in the tourist board country web sites can be very difficult and expensive due to the nature of these web sites. Some tourist board web sites have made the decision not to be commercially focused and only target the broader range of international visitors so even if you want to get listed you can’t. Other tourist board web sites are affiliated with certain commercial ventures set up by the country and you can only get listed if you are directly involved with the commercial venture.
The Travel Advertising system was built on a similar principle by setting up country specific web sites that are not directly associated with the country’s tourist board so we can allow any agent to list their flights, accommodation and holiday packages. This enables travel agents to get enquiries direct from country specific web sites as long as they list their holiday packages.
Another advantage of the Travel Advertising system is all agents that sign up automatically get listed as a partner in the Partner section. By having your link displayed in the partner section of each country specific web site enables potential customers to go direct to your web site and view your offers. The other value added benefit of having your web link listed in the Partner section of Travel Advertising is the increased level of internet traffic to your web site which inevitably should increase your web rankings on the search engines.
To find out more about how you can increase your tourism marketing please view the Travel Advertising Membership Benefits section.