Travel Agency Marketing

It is very important for a travel agency to have a marketing strategy to survive in a global travel market. The economic climate also makes it very difficult for travel agency’s to complete as travellers become more price focused. The emergence of low cost airlines have also made it difficult for travel agency marketing to succeed as customers can book directly at the low cost budget airline’s web site. Some low cost airlines are also beginning to offer deals on accommodation, car hire, excursions and travel insurance which inevitably can cut out the travel agency altogether.

But don’t forget all travel agents have a unique strength that gives them a competitive advantage over the budget airlines and hotels when they do their travel agency marketing. This strength is there independence so they can advise clients on not one but many travel options. This allows travel agencies to be flexible in their approach to travel agency marketing so they can focus their marketing on travelling trends and adapt to the needs of the customer rather than be stuck with only limited option.

The travel advertising system give travel agents the flexibility on their travel agency marketing through the various country specific and occasion specific web sites we have created. For instance in an economic downturn if customers are going for cheaper destinations such as Morocco or Turkey then the travel agents can advertise their packages on these sites to generate more business. As trends change Travel Advertising can help travel agents adapt their travel agency marketing to suit these trends and can even create new travel sites to assist travel agents with their travel agency marketing strategy.

 For further details of how Travel Advertising can help travel agents with their travel agency marketing please visit the Membership Benefits section.