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Travel Agent Website Marketing

Travel Agent Website Marketing

This section has been compiled by the Travel Advertising team to give tips on Travel Agent Website marketing for all travel agents.

Below are some of the tips on Travel Agent Website marketing that can help travel agents market their web site better on the internet.

i.)                  If you want your website to be indexed by search engines use clear links and site maps so all your pages from your home page can be found by the search engines. One way to improve your web site navigation is to use sitemaps in your code and also clearly label your links.

ii.)                 If you want your holidays or packages to be found on the internet search engines then your travel agent website marketing has to be effective and your page titles have to labelled clearly with your holiday or package title.

iii.)               An effective way to collect details of interested customers is to provide them with some form of opt in email list so you can get potential customers email and send them special offers. But make sure you offer an opt-out option otherwise your travel agent website marketing won’t be effective.

iv.)               Keep your offers clear and concise so users can clearly view the details of your packages including any photos which may help sell your holiday.

v.)                Use regular special offers as part of your travel agent website marketing to keep users coming back to your site for new holiday, accommodation and travel packages.

vi.)               Update your web site regularly especially your home page as this is what most users will see first and another benefit of updating your web site is the search engines are more likely to revisit your web site.

vii.)             Your travel agent website marketing strategy can only be effective if there is a way of contacting you through your web site so make your telephone numbers , email addresses are prominent and also you have easy to use enquiry forms.

viii.)            If you are going to use online booking on your web site then make sure your online facilities are secure and you use a reputable 3rd party payment gateway provider otherwise users won’t trust your travel agent website marketing.

ix.)               Register your web site with directories and services like Travel Adverting which will increase the click through ratio’s to your web site and also provide you with other value added benefits.

If you would like any assistance with your Travel Agent Website marketing then feel free to contact Travel Advertising’s development team Portal Software.



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