Online Travel Marketing

Below are some tips from the Travel Advertising team to help travel agents with their online travel marketing:

1.)     Try and use a.com/ .net domain name or country specific domain name if you are targeting a particular region for your online travel marketing.

2.)     Make sure your travel web site is content rich. This could include travel information, places to visit , reviews and try and make the content original.  

4.)     Use comprehensive text and continuously changing content on the home page. If you have special offers that are changing on a regular basis it will help you with your online travel marketing.

5.)     Google, yahoo both provide free site maps to help spider your web site so register your site with these free site maps and try and benefit from this type of free online travel marketing.

6.)     Register your travel site with travel directories as the more exposed your travel web site is on the internet the more effect your online travel marketing will be.

7.)     Try and make sure the navigation on your travel web site is clear and labelled properly so the search engines can read all your pages. Our development company Portal-software.co.uk can help you with this.

8.)     Try and improve the look and structure of your travel web site over time. Remember a travel web site is never finished so needs to be updated to reflect the era. An outdated web site will loose you enquiries. Portal-software who designed this site have extensive experience is redesign and can help you with a web site redesign.

9.)     Make sure your enquiry form or Telephone number is prominent on your travel web site so customers can easily enquiry about a holiday.  

10.) Make your you use correct title tags, keywords and descriptions on each page. if your home page is just labelled "your company name" then this is what the search engines will read. You can have different titles, keywords & descriptions for each page depending on how deep you want to go into search engines reading your web site. Portal-Software who developed the Travel Advertising site can provide you with some easy to use software that can help you clearly label your web pages.

Don’t leave your online travel marketing in the hands of your web designers otherwise your could miss out on getting your web site listed on search engines and try and incorporate if not all but some of the above tips to increase your online travel marketing.