Travel Agent Marketing

Over the last 10 years travel agent marketing has changed significantly. In the past travel agent marketing consisted of travel agents displaying holiday, accommodation and flight posters on their shop windows and producing glossy brochures with photo’s and full itinerary information.

This has all changed through the emergency of the internet, even though many retail travel agents still carry out this form of travel agent marketing, internet travel agent marketing has significantly taken over purely for the reason that it can be updated instantly with new prices, photo’s and itinerary’s without the cost of reprinting posters and brochures.

Many travel agents have shifted to the internet as their main source of marketing because of the instant interaction it can have with the web user who can make an enquiry and then book online.

The whole business model at Travel advertising is centred around this form of travel agent marketing where a internet surfer can come across a holiday package, flight or accommodation that is appealing to them and make a direct enquiry with the travel company offering that package.

At travel advertising we feel this form of travel agent marketing will bring greater results for our travel partners in the form of enquiries which will result in increased bookings and increased revenue for the travel agent making this form of travel agent marketing through the internet an effective and useful medium.

For more details on travel agent marketing visit the Travel advertising membership benefits page.